Werner Vogels: Web-scale Computing - the Foundation for Internet Scale Applications.


Building the right infrastructure that can scale up or down in a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectantly saturated with customer demand, or a start-up looking to launch. There are many challenges of building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. In this presentation I will provide the blueprint for "Web-Scale Computing" -- enabling businesses to outsource the undifferentiated "heavy lifting" and implement an elastic business model that can quickly respond to demand. This allows businesses to compete on ideas, instead of resources. Amazon.com spent twelve years and over $2 billion developing a world-class technology and content platform that powers Amazon web sites for millions of customers every day. Today, Amazon Web Services exposes this technology, through a collection of open APIs, allowing developers to build applications leveraging the same robust, scalable, and reliable technology that powers Amazon's business.


Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale. Prior to joining Amazon, he worked as a research scientists at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry. Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing.